HARLEY-DAVIDSON, INC.
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.
Basic company information
Each field links to its source. Financial figures retain their reporting periods; background references are identified in the source list.
- Business sectors
- automotive industry; mechanical engineering [1]
- Company / filing name
- HARLEY-DAVIDSON, INC. [2]
- Headquarters location
- Milwaukee [1]
- Founded
- 1903 [1]
- Legal form
- public company [1]
- Leadership in background record
- Jochen Zeitz [1]
- Founders
- William S. Harley; Arthur Davidson [1]
- Official website
- https://www.harley-davidson.com/; https://www.harley-davidson.com/tr/tr/index.html [1]
- ISIN (reported securities)
- US4128221086 [1]
- CIK
- 793952 [2]
- Country in background record
- United States [1]
- Symbols / exchanges
- HOG (NYSE) [2]
Company positioning and business
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. [3]
Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2014) platforms. [3]
Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. The company markets its products worldwide, and also licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home décor and ornaments, accessories, toys, scale models of its motorcycles, and video games based on its motorcycle line and the community. [3]
Background text: Wikipedia contributors, Harley-Davidson. Selected introductory paragraphs, licensed under CC BY-SA 4.0. Official filing data is cited separately.
Management and corporate governance
The Wikidata background record identifies Jochen Zeitz in the chief-executive role. This background entry is not an official confirmation of the current board or executive roster. [1]
Financial year, securities and disclosures
Listed securities: HOG (NYSE). Multiple symbols may represent different share classes or securities of the same registrant. [2]
History and key events
Founding / inception date recorded in Wikidata. [1]
Financial results and regulatory disclosures
No individual financial documents have been indexed yet. Open the source to consult company disclosures. [2]
Related entities and concepts
Frequently asked questions
When was HARLEY-DAVIDSON, INC. founded?
Founded: 1903. The linked source provides the background record. [1]
Where is the headquarters of HARLEY-DAVIDSON, INC.?
Headquarters location: Milwaukee. The linked source provides the background record. [1]
Which business sectors are recorded for HARLEY-DAVIDSON, INC.?
Business sectors: automotive industry; mechanical engineering. The linked source provides the background record. [1]
Sources and review dates
- Wikidata — company background record (CC0) ↗
- Company identity and profile data ↗
- Wikipedia contributors — Harley-Davidson (CC BY-SA 4.0) ↗
Reviewed 23 October 2026. Financial periods and historical event dates are shown separately. Figures reflect their stated source dates; this page is not a live quote or investment recommendation.