MINISO Group Holding Ltd
MINISO Group Holding Limited (simplified Chinese: 名创优品; pinyin: Míngchuàng Yōupǐn), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion.
Basic company information
Each field links to its source. Financial figures retain their reporting periods; background references are identified in the source list.
- Business sectors
- retail [1]
- Company / filing name
- MINISO Group Holding Ltd [2]
- Headquarters location
- Guangzhou [1]
- Founded
- 2013 [1]
- Legal form
- limited company [1]
- Leadership in background record
- Ye Guofu [1]
- Founders
- Ye Guofu [1]
- Official website
- https://miniso.ge; https://miniso.nl/; https://www.miniso.cn; https://www.miniso.com; https://www.miniso.com.mx/ [1]
- Annual revenue
- USD 2,500,000,000 · reported year 2018 [1]
- CIK
- 1815846 [2]
- Country in background record
- People's Republic of China [1]
- Symbols / exchanges
- MNSO (NYSE), MSOGF (OTC) [2]
Company positioning and business
MINISO Group Holding Limited (simplified Chinese: 名创优品; pinyin: Míngchuàng Yōupǐn), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion. [3]
MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America. Sustainalytics and Morningstar ESG risk rating rank MINISO as "Low Risk". [3]
Background text: Wikipedia contributors, MINISO. Selected introductory paragraphs, licensed under CC BY-SA 4.0. Official filing data is cited separately.
Management and corporate governance
The Wikidata background record identifies Ye Guofu in the chief-executive role. This background entry is not an official confirmation of the current board or executive roster. [1]
Understanding company scale
Annual revenue: USD 2,500,000,000 · reported year 2018. [1]
Financial year, securities and disclosures
Listed securities: MNSO (NYSE), MSOGF (OTC). Multiple symbols may represent different share classes or securities of the same registrant. [2]
History and key events
Founding / inception date recorded in Wikidata. [1]
Financial results and regulatory disclosures
No individual financial documents have been indexed yet. Open the source to consult company disclosures. [2]
Related entities and concepts
Frequently asked questions
When was MINISO Group Holding Ltd founded?
Founded: 2013. The linked source provides the background record. [1]
Where is the headquarters of MINISO Group Holding Ltd?
Headquarters location: Guangzhou. The linked source provides the background record. [1]
Which business sectors are recorded for MINISO Group Holding Ltd?
Business sectors: retail. The linked source provides the background record. [1]
Sources and review dates
- Wikidata — company background record (CC0) ↗
- Company identity and profile data ↗
- Wikipedia contributors — MINISO (CC BY-SA 4.0) ↗
Reviewed 23 October 2026. Financial periods and historical event dates are shown separately. Figures reflect their stated source dates; this page is not a live quote or investment recommendation.