Vera Bradley, Inc.
Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American travel gear design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2026, its home office is in Roanoke, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year. In March 2026, the company named Ian Bickley Chairman and CEO.
Basic company information
Each field links to its source. Financial figures retain their reporting periods; background references are identified in the source list.
Company positioning and business
Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American travel gear design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2026, its home office is in Roanoke, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year. In March 2026, the company named Ian Bickley Chairman and CEO. [3]
Background text: Wikipedia contributors, Vera Bradley. Selected introductory paragraphs, licensed under CC BY-SA 4.0. Official filing data is cited separately.
Financial year, securities and disclosures
Listed securities: VRA (Nasdaq). Multiple symbols may represent different share classes or securities of the same registrant. [1]
History and key events
Founding / inception date recorded in Wikidata. [2]
Financial results and regulatory disclosures
No individual financial documents have been indexed yet. Open the source to consult company disclosures. [1]
Related entities and concepts
Frequently asked questions
When was Vera Bradley, Inc. founded?
Founded: 1982. The linked source provides the background record. [2]
Where is the headquarters of Vera Bradley, Inc.?
Headquarters location: Fort Wayne. The linked source provides the background record. [2]
Sources and review dates
- Company identity and profile data ↗
- Wikidata — company background record (CC0) ↗
- Wikipedia contributors — Vera Bradley (CC BY-SA 4.0) ↗
Reviewed 23 October 2026. Financial periods and historical event dates are shown separately. Figures reflect their stated source dates; this page is not a live quote or investment recommendation.