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CompanyCompany profileReviewed 2026-10-23

Baidu, Inc.

Baidu, Inc. ( BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred times') is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market (via Baidu Search), and provides a wide variety of other internet services such as Baidu App (Baidu's flagship app for search and newsfeed), Baidu Baike (an online user created Wikipedia-like encyclopedia), iQIYI (a video streaming service), Baidu Tieba (a forum platform similar to Reddit), and ES File Explorer.

Sources and references ↗
COMPANY PROFILE / 18 SOURCE-LINKED FIELDS

Basic company information

Each field links to its source. Financial figures retain their reporting periods; background references are identified in the source list.

Ticker / security symbols
BIDU, BAIDF [1]
Listing exchanges
Nasdaq, OTC [1]
SEC industry
Services-Computer Programming, Data Processing, Etc. [1]
Business sectors
Internet [2]
Company / filing name
Baidu, Inc. [1]
Headquarters location
Beijing [2]
Business address
BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET, HAIDIAN DISTRICT, BEIJING, 100085 [1]
Founded
2000-01 [2]
Incorporation jurisdiction
Cayman Islands [1]
Founders
Robin Li [2]
Official website
www.baidu.com ↗ [2]
Employees
31,000 · reported year 2024 [2]
Annual revenue
USD 18,238,000,000 · reported year 2024 [2]
Fiscal year end
December 31 (SEC record) [1]
ISIN (reported securities)
KYG070341048; US0567521085 [2]
CIK
0001329099 [1]
SIC code
7370 [1]
Country in background record
People's Republic of China [2]

Company positioning and business

Baidu, Inc. ( BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred times') is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market (via Baidu Search), and provides a wide variety of other internet services such as Baidu App (Baidu's flagship app for search and newsfeed), Baidu Baike (an online user created Wikipedia-like encyclopedia), iQIYI (a video streaming service), Baidu Tieba (a forum platform similar to Reddit), and ES File Explorer. [3]

Besides its core internet search business, Baidu has also diversified into other areas. Including autonomous driving (Baidu Apollo), smart consumer electronics (Xiaodu). and a full-service AI stack, including software, chips, cloud infrastructure, foundation models, and applications. [3]

A variable interest entity for Baidu to enable investment of foreign capital is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000. The company is headquartered in Beijing's Haidian District. [3]

Background text: Wikipedia contributors, Baidu. Selected introductory paragraphs, licensed under CC BY-SA 4.0. Official filing data is cited separately.

Understanding company scale

Employees: 31,000 · reported year 2024. [2]

Annual revenue: USD 18,238,000,000 · reported year 2024. [2]

Financial year, securities and disclosures

The SEC submissions record gives Baidu, Inc. a fiscal year end of 1231 (MMDD). Individual filings below identify their own reporting period; the filing date is the publication event, not the financial year end. [1]

Listed securities: BIDU (Nasdaq), BAIDF (OTC). Multiple symbols may represent different share classes or securities of the same registrant. [4]

History and key events

  1. Founding / inception date recorded in Wikidata. [2]

  2. Form 20-F filed; reporting period ends 2025-12-31. [5]

Financial results and regulatory disclosures

Annual, quarterly and current reports from the collected SEC record. Insider Forms 4 and 144 are excluded. This is a selected list, not a live filing feed.

Source-verified relationships

Baidu, Inc. → Listed on → Nasdaq [1]
Baidu, Inc. → Listed on → OTC [1]
Baidu, Inc. → SEC industry classification → Services-Computer Programming, Data Processing, Etc. [1]

Companies in the same industry

Comparison candidates share the SEC SIC classification 7370. This does not imply ownership, partnership or trading relationships.

Related entities and concepts

Frequently asked questions

When was Baidu, Inc. founded?

Founded: 2000-01. The linked source provides the background record. [2]

Where is the headquarters of Baidu, Inc.?

Headquarters location: Beijing. The linked source provides the background record. [2]

Which business sectors are recorded for Baidu, Inc.?

Business sectors: Internet. The linked source provides the background record. [2]

RELATION MAP

Baidu, Inc. relationship map

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Baidu, Inc.

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3 verified direct relationships. Industry peers are not relationship edges.

Sources and review dates

  1. SEC — Baidu, Inc. filing identity and securities ↗
  2. Wikidata — company background record (CC0) ↗
  3. Wikipedia contributors — Baidu (CC BY-SA 4.0) ↗
  4. SEC securities directory ↗
  5. Company chronology / filing ↗

Reviewed 23 October 2026. Financial periods and historical event dates are shown separately. Figures reflect their stated source dates; this page is not a live quote or investment recommendation.

Content preparation: source-based compilation with AI assistance. See methods and attribution. Named sources identify the underlying records; no individual expert review is claimed.